Know Your Audience, Target the Message, and Share Valuable Information
The next generation of marketing is coming over the horizon. In the ever-evolving world of communications, the use of personalized marketing is on the rise. You can, based on your audience’s predetermined preferences, communicate a variety of information, from new products or services to special offers based on what customers indicate they would like to see. This type of communication is also providing a valuable service for the visually impaired by activating audible safety and navigational cues.
How It Works
Individuals entering a defined perimeter area carrying a fob style active tag are recognized as the tag is read and then are presented with relevant announcements via overhead speakers. The system also will provide additional information at the press of a button on the tag when a particular item is of interest. Users may also customize the method of content delivery to a text message, email, phone call, or a Bluetooth-driven headset. This targeted presentation of information will better enable stores to reach their key consumers, reducing wasted advertising expense.
Implementation Overview
This wireless tagging solution is being used in Awarea Corporation’s Omni program to create personalized marketing and advertising in downtown Seattle, as well as providing neighborhood and emergency information. The system has also been adapted to facilitate use by the visually impaired by enabling way-point, safety and navigation information to be announced at the push of a button. The Omni program uses Axcess’ ActiveTag™ RFID receiver equipment to create the wireless public area ‘Omni-Zones’.
© 2007-2008 Axcess International Inc. | (800) 588-6080 | International +1 (972) 407-6080 legal | privacy policy